Boutique Montres Prestige Audemars Piguet

A boutique of prestigious watches

We were asked to collaborate for the new high standard Boutique Montres Prestige on Quai du Mont-Blanc, Geneva. The exclusive Richard Mille and timeless Audemars Piguet watchmakers come together in this space of 150 m2. Two ideas, two luxury brands divided equally in one space. The aim was to create a boutique where clients can stroll from a universe to another, according to their desires. However, the great challenge of this project was the high security solution system integrated to a contemporary architectural concept.

The Audemars Piguet space is warmer due to the choice of colors. The boutique is also filled with contrast. We can see small cozy alcoves versus geometric lines for the bar tables. Which shows the new creative direction that the brand is taking. You will also find central displays with golden lines finishing and digital screen incorporated in the black wall.

The Richard Mille boutique has an avant-garde design, with its mini-lounges separated by broken effect glass plates lit by LEDs and its raised ceilings with bright geometric shapes and smooth materials. The dominant colors are black and white, which creates a strong contrast. You feel the futuristic world of Richard Mille.

Despite these different architectural environments by color tones, layout, displays, etc., we feel homogeneity in the design. We see through the concept of this shop, the sharp precision of those two prestigious watchmakers.


Photos ©Patrice Moullet